On The Beach Blog

There were, from the cheap seat in my living room recliner, two of them which were head, shoulders and a whole torso above any others I saw this evening, one each from An­heuser-Busch and Dodge... and both were "grabbers."

The Budweiser spot (accompanied by Stevie Nicks singing "Landslide,") is one of the best institutional advertisements I've seen anywhere for anything:

(But then, when I was 16 I'd get a catch in my throat listening to Elvis Presley sing "Old Shep.")

The Ram Trucks one was so effective, that Ford and GM should probably close their dealerships in the heartland and focus on the East and West Coasts:

Paul Harvey (1918-2009) was pure hokum, but the still images and the words, a speech he delivered at the 1978 Future Farmers of America convention, was pitch perfect... and well worth the untold millions Chrysler paid to air it.

(It ran an almost unheard of two minutes at a time net­work CBS was charging $3.8 million-$4 million for just a 30-second commercial!)

Memo to Wonderful Pistachios: "Gangam Style" is sooooo Summer 2012 already!

Big bummer: I was sorry to see Tom Selleck get sucker­ed into doing the voice-over for Wounded Warrior Project.

O, congratulations to the victorious Bal'mur Ravens and the retiring #52... now, get off my TV screen, Ray Lewis!