Updated 01/15/2013 – 11:32 am
...the 50th State, but that's a foreseen consequence of "jumping the shark."
There's no other way to describe what network CBS pulled with tonight's episode of "Hawaii Five-0" which urged viewers to go to the Website and vote on which of three suspects would be revealed as the "bad guy."
Has there ever been a cheesier gimmick on a major network? It reeks of desperation for a ratings-starved show.
It is, though, quite in keeping with the execrable writing from which the series has been suffering since a mildly promising first season, and at this rate, a fourth season is a decided longshot!
It's not the first time that the series' producers have stuck their toes in the shark-infested waters of the Pacific, as previously noted.
It's also the same series which exactly one year ago stepped into the way-back machine and utilized a device from the '50s; instead of having a "commercial break," it incorporated an overt 59 second commercial for Subway Sandwiches directly into the narrative... and not exactly seemlessly.
What is it they like to say there?
O, yeah! Aloha... and don't forget to turn off the TV set on the way out.
The "big hook" for next Monday's episode, "Olelo Ho'Opa'I Make," is that it "will feature seven never-before-released recordings from the legendary Jimi Hendrix!"
A safe supposition is that none of the tracks, part of (another tie-in!) an album, entitled "People, Hell and Angels," of 12 unreleased studio recordings set for a March 5th debut, are going to hit Billboard's "Hot 100" chart.
After that last stunt I fully expect them to start dusting off the William Castle playbook and seeing if they can send signals through the cable to make viewers seats tingle during the chase scenes.